We all know the power of social media for marketing ourselves and our listings. But do you harness that power to stay “in the know”?
Perhaps you’ve tried to browse real estate blogs, Instagram feeds, or Twitter, but found too much to look at. I’ve compiled a list of 10 industry influencers and bloggers whom I think are worth following, so you don’t have to wade through all the content out there. I’ve also highlighted different people on different platforms, so whether you prefer just to read articles or to browse social media constantly, you can gain valuable insight.
On Twitter, there are three influencers you should follow:
Chris Smith (@Chris_Smth)
The co-founder of Curaytor, a full-service marketing company for real estate firms, Chris Smith co-hosted the YouTube show #WaterCooler, featuring discussions about the real estate industry. (Even though the show is no longer, there are lots of gems about real estate and marketing in the show’s archives.) Smith’s Twitter is a great source the for the most recent real estate statistics, and he shares the newer blogs and the work of other real estate influencers that he finds valuable.
Amy Chorew (@amychorew)
Amy Chorew is a giant in the real estate industry, as the VP of Platform Development at Better Homes and Gardens should be. If there is a new, game-changing technological tool or app that agents and brokers should use, she will be the first to hear about it. By following her Twitter feed, you’ll be able to keep up with the latest real estate technology and trends. Because she is constantly attending the biggest industry conferences, she gives her insights about what is new knowledge is being shared during all of those panels.
Spencer Rascoff (@spencerrascoff)
Rascoff is the CEO of Zillow Group, as a CEO who’s been through Zillow’s 2011 IPO and 12 acquisitions, he has much to share about both leadership and management. All of his writing about real estate culminated in his book Zillow Talk: Rewriting the Rules of Real Estate. His Twitter feed is a great source for both real estate and investment news.
If you like to read blogs, try these:
Maximum Real Estate Exposure
Bill Gassett’s nearly 30-year experience in the real estate industry is the source for many of the insights you’ll find on his blog. His numbers don’t lie: in 2015, he was the #5 RE/MAX agent in New English, and he ranks highly at the international level. His regularly updated blog features thorough posts that are still easy-to-read. His specialties are social media marketing, and his appealing, clear style of communication should be emulated.
Social Media Blog by Katie Lance
Katie Lance is a specialist in social media and content strategies for the larger real estate companies in the country. As the founder of the GetSocialSmart Academy, she helps real estate and mortgage pros learn about leveraging social media. (She was Inman News’ previous social media director, after all.) She also runs a Facebook group for real estate professionals who want to improve their social media outreach.
Rochester’s Real Estate Blog
Kyle Hisock is a New York real estate agent who mixes traditional marketing with newer website development, SEO, and social media practices. One of the great things about his blog articles is that he often shares other resources from other blogs about the topic he has written about, so if you want a one-stop resource for real estate insights, Hisock’s blog is a good place to start.
Instagram has emerged as as a social media essential for real estate. Here are four instagram accounts we love.
Ryan Serhant (@ryanserhant)
You might know him from Million Dollar Listing: New York. His commitment to excellence as well as his friendliness are two of the reason why many clients and viewers are gravitate towards him. He has turned his personal brand into a success, and he believes that anyone in real estate can do the same as long as they allow their unique, positive personality to shine through. Follow him on instagram for some career inspiration.
Barbara Corcoran (@barbaracorcoran)
Corcoran single-handedly started one of the most successful New York real estate firms, and is now one of the judge’s on Shark Tank. She’s got a no-nonsense but warm approach to both real estate and entrepreneurship, and her instagram account reflects this with its mix of advice for her followers and snaps of her personal life.
Joyce Rey (@joycereyrealestate)
Joyce Rey has more than 40 years of real estate experience, and she was named Coldwell Banker’s #1 real estate agent worldwide in 2011. Her instagram feed features her current listings, and she also posts gorgeous photos of homes she has sold before. Follow her for a bit of real estate inspiration for your own listing photos.
Jordan Nielson (@laughing_realtor)
And just for the fun of it, follow the man behind the Laughing Realtor. (Nielson is an account manager at ListerPros, a real estate marketing firm.) This Instagram captures the funny side of being a real estate agent. You might not get a lot of tips for advancing your real estate career, but you will get a good laugh from his relatable memes and photos.
Are there any other influencers or blogs we should know about? Tell us!